A manufacturer's representative for a major tool company is out on the road six days out of every seven. He depends on his cell phone to keep him connected with his office and his customers. Because he cannot answer every call while he's driving, though, he frequently must depend on voicemail and his list of missed calls to check on his prospects. "I am so glad I signed-up for the reverse phone directory service," the rep sighs. "Often, one of my customers will leave a voicemail that says simply, 'Hey, this is Bob. Gimme a call.' Then, he just leaves his number. Do you have any idea how many Bobs I have among my customers? With the reverse directory, though, I can figure out which Bob it is, which retailer he works for, and what tools best will drive his sales. The reverse directory is the best tool I have."
Wednesday, April 4, 2012
The road warrior
Whiter Teeth
You don't need special toothpaste if you've got Photoshop! The dodge tool makes quick work of whitening and brightening your smile.
- Open the image.
- Go to Image > Duplicate and close the original.
- Go to View > New View. This will open a duplicate window of the same image.
- Zoom one of the windows so that you can see the teeth as large as possible. Set the other window view to 100%
- Arrange the two windows so you can see both the zoomed view and the 100% view at the same time.
- Select the Dodge tool.
- In the options palette select midtones and set the exposure to about 20%.
- Select a small, soft brush. Be sure the brush is smaller than the teeth.
- Carefully paint over the teeth with the dodge tool.
Remember that too much brightness will make the image look faked. If you overdo it, go to Edit > Fade in. And for better accuracy, select the teeth before working with the dodge tool.
Why? I’m not a spy
Until just a few years ago, only grizzled, street-tough detectives and international men of mystery had access to "reverse phone directories." They seemed far more James Bond than Joe Sixpack. Of course, with the rapid expansion of internet technology and privileges accorded average citizens under the Freedom of Information Act, reverse phone directories have become easily accessible through the worldwide web. At first, most people wonder, "Why would I need a reverse phone directory?" After just a moment's reflection, though, people begin to see lots of productive uses for this information: they research strange phone numbers that appear on their bills, they track-down prank callers and obnoxious telemarketers, they research unfamiliar numbers on their lists of missed calls, and they find exact addresses they need.
